Project Jacquard: Google And Levi's Launch The First 'Smart' Jean Jacket For Urban Cyclists

  • There’s very little about Google and Levi Strauss’s “smart” jacket that distinguishes it from any other garment a savvy urbanite might sport. With neither flashing LEDs nor conspicuous circuits, the “Commuter” trucker doesn’t exactly telegraph “high-tech.” Yet that is precisely the point. Unveiled at Google I/O on Friday, the denim topper is the result of yearlong efforts by Project Jacquard, a collaboration between the technology giant’s Advanced Technology and Projects group and Levi’s own innovation division to create interactive textiles that fashion designers can adopt with minimal know-how. All moving parts are as close to invisible as you can get: Project Jacquard has literally woven the conductive yarns and their attendant electronics into the fabric of the jacket. In other words, Google Glass this ain’t.
  • Urban cyclists stand to benefit the most from the technology, which allows users to access their smartphones without having to physically pull them out. By tapping or swiping the “smart tag” on the cuff of a sleeve, wearers can answer—or dismiss—phone calls, skip music tracks, or turn on voice navigation—all without taking their eyes off the road.
  • Plus, remove the detachable tag and the entire garment is machine washable—just like regular denim.

Forever21 and H&M Are the Kings of Fast-Fashion Social Media

  • BERLIN & NEW YORK--(BUSINESS WIRE)--H&M and Forever21 are the most successful social media brands in the hyper-competitive fast-fashion industry, according to a research report released today by ShareIQ, the visual content performance platform for brands.
  • The analysis digs into the data for the first three quarters of 2017 for the top brands in the fast-fashion category in the US: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel. The report (available at focuses on how these brands share visual content on social media platforms, and how successfully they get consumers to engage with content across Pinterest, Instagram and across the web.
  • Among the report’s highlights, ShareIQ found that H&M has about 20 times the content performance of the lowest-performing brands such as Mango, Gap and American Apparel, measured by engagements per image (EPI):
  • H&M - 974 engagements per image (EPI)
  • Topshop/Topman - 596 EPI
  • Forever21 - 397 EPI
  • Zara - 190 EPI
  • Uniqlo - 161 EPI
  • Old Navy - 70 EPI
  • Mango - 52 EPI
  • Gap - 48 EPI
  • American Apparel - 41 EPI
  • Fast-fashion is a critical growth category, outpacing other sectors in the approximately $220 billion US fashion industry. The ShareIQ analysis in the US, across Pinterest, Instagram and the web found that successfully competing for attention in this market depends on quality of the content and especially the seeding strategy.
  • “People engage with and buy from brands that share compelling visual content in authentic ways,” said Brian Killen, founder and CEO of ShareIQ. “The brands that are winning and getting real ROI on Instagram, Pinterest and other social platforms put exciting ‘lifestyle’-type images in the feeds of real influencers who get high engagement -- not just celebrities. And, we’re seeing marketers recognize this opportunity to create and target new audiences from those who engage with their content and convert sharers and likers into buyers.”
  • The report shows that imagery with varied backgrounds is more engaged with than “static” lookbook-style photos and brands with smart seeding strategies see a greater return on their visual content investment. For example:
  • Forever21 had a tremendous 53 million Instagram engagements from just 1017 posts.
  • H&M achieved a whopping 39 million Instagram engagements from only 486 posts.
  • Zara, however, got just 1.9 million engagements from 1700 images.
  • The tale was different on Pinterest, with Zara getting more than five times the number of repins (shares) per image as Forever21.
  • The data also show that the secret to social media engagement isn’t follower count:

Invista & Who What Wear make denim with Lycra dualFX tool

Invista, owner of Lycra brand and integrated producer of chemical intermediates, polymers, and fibres, has teamed up with Who What Wear, a leading fashion editorial and shopping website amongst millennials, to showcase the Fall Denim Edit featuring 2017’s most fashionable and technically savvy jeans for women, made with Lycra dualFX technology. 

This first-ever collaboration between the two firms will promote jeans by leading brands including Citizens of Humanity, Frame, and Joe’s Jeans. These brands have all adopted Lycra dualFX technology and it’s featured in their fall lines. The unique innovation offers women the enhanced comfort and exceptional fit they desire in jeans across a range of styles and finishes from distressed vintage to more contemporary skinnies. 

Lycra dualFX technology achieves its long lasting shape retention by combing two Lycra brand fibres into a single resilient yarn. One Lycra fibre adds stretch to denim, and the second Lycra fibre ensures it always snaps back to its original shape. The two fibres work in tandem to create stretch denim fabrics that won’t stretch out. 

The unique attributes of the patented technology will be highlighted in the content developed exclusively for this programme, which is targeted to millennials and designed to be shoppable and shareable. It will be live on Who What Wear’s new “Denim Hub” and includes videos that discuss denim dilemmas and offers solutions, interviews with social media influencers,. 

Additional campaign elements appearing on Who What Wear channels include Lycra dualFX technology run-of-site advertising and newsletter takeovers, digital banner ads and homepage takeovers for featured denim brands, a robust social media plan (that will also be executed across Lycra brand channels), and a curated denim shop. 

Rita Ratskoff, Invista’s senior denim marketing manager said, “We’re incredibly excited to work with Who What Wear on this comprehensive and multi-faceted initiative. They know millennial fashion well and have created an amazing platform that makes it easy to learn about the latest denim fashions and innovations. They even provide links to make an instant purchase on any device.” (GK)

H&M to open stores in four new cities this September

, Hennes & Mauritz AB, the global fashion retailer, known for fashion and quality at the best price in a sustainable way, will be opening stores in Indore, Kolkata, Coimbatore and Amritsar this September.

The brand has identified immense potential in these markets and with an accumulated space of over 75,000 sq.ft these stores will be opened in key locations.

The store in Indore will be opening on September 16 at Treasure Island Next followed by Prozone Mall in Coimbatore on September 22 and Woodburn Central in Kolkata on September 23. H&M will also open its first store at the Mall of Amritsar on September 30.

Presenting a wide selection of latest trends and timeless classics, H&M will offer women’s, men’s, teenagers and children’s apparels & accessories, footwear and lingerie.

H&M currently operates 17 stores across India, the brand continues the momentum on the expansion plans that were announced for Autumn 2017 and looks at having over 25 stores by the end of 2017.

‘Wonder Woman’ Gal Gadot lost the Miss Universe pageant to ‘Aashiq Banaya Aapne’ girl Tanushree Dutta


Tanushree Dutta beat the 'Wonder Woman' Gal Gadot at the Miss Universe pageant in 2004. Unbelievable!


Gal Gadot has amassed the love of superhero fans all across the globe by flaunting her girl power in the fantasy film Wonder Woman. Based on the DC Comics character, the actress portrayed the role of Diana, princess of the Amazons who later became Wonder Woman. With the breathtaking stunts she pulled off, viewers just can’t stop raving about her stellar performance.

You’ll be surprised to know that the Israeli actress represented her nation at the Miss Universe pageant in 2004. She was crowned Miss Israel at the age of 18. Well, there’s more.

It seems the Aashiq Banaya Aapne actress Tanushree Dutta also contended for the Miss Universe title the same year.

The 32-year-old actress also confessed in a recent interview that she didn’t know what to do with her new found fame when she won the pageant, and that’s why she underplayed it at the Miss Universe pageant in Ecuador later on. Shedding light on her “lack of interest”, she said, “The responsibility of representing Israel on the global platform took a toll on me and I took it lightly.”


Aishwarya Rai Bachchan in this Anamika Khanna anarkali is a tad bit boring



After a series of dramatic appearances at Cannes last month, Aishwarya Rai Bachchan in this floral anarkali doesn't quite excite us.


Aishwarya Rai Bachchan is the Queen of Cannes and proved it several times over this year as she looked drop-dead gorgeous at the French Riviera. But that’s the thing with Bollywood fashionistas, once they show us a stellar side to themselves, we just want more, and each time we crave for something better. So, it was a tad bit of a disappointment when we spotted Aishwarya at the music launch of her designer friend Vikram Phadnis’ new film Hrudayantar.

The former Miss World wore a black, floor-length anarkali by Anamika Khanna, featuring elaborate and intricate floral embroidery. Though the ensemble looked regal, it failed to create the drama that we’ve come to expect from the Devdas actress. Celebrity stylist Anisha Jain opted to keep Aishwarya’s hair poker straight, light smokey eyes and a bright red lip colour rounded off her look. She teamed the outfit with some basic jewellery from Amrapali.


Now, the hair is reminiscent of Aishwarya’s blue Cinderella-inspired gown at Cannes, and though it looked great there, it fell a bit flat with this outfit. Giving it some volume and waves would have looked better on the actress.


At Cannes as well, Aishwarya had added a dash of Indianness to her wardrobe, wearing a flared gota tukdi sherwani by Abu Jani Sandeep Khosla at the Devdas Showcase. Similar to her appearance here, she went with minimal make-up, a pop of red on the lips, but her hair was kept in waves, which give some bounce to and lift to the overall look.



What do you think of this latest look? Tell us in the comments below.

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Kangana Ranaut looks stunning in a blush pink and pearls number from Osman

While Kangana Ranaut could have gone for a slightly brighter shade of lip-colour, given the understated tone of her ensemble, we liked that she chose to keep her make-up minimal.

Kangana Ranaut is undoubtedly one of the most versatile actors in Bollywood. In addition to her being a wonderful actor, she is also known for her impeccable fashion choices. From a simple sari or a pantsuit to a sultry separates — there’s little the actress can’t carry off. This time, she decided to go for a dainty look and while at it, looks absolutely gorgeous. For an interview with veteran actor Anupam Kher, the curly-haired beauty wore a blush pink and pearl top and pleated culottes from Osman Studio, giving us major style goals!

The sleeveless top was embellished with pearls around the neck with sharp asymmetry at the hem. Styled by Ami Patel, popular Bollywood stylist, the actress chose to kept her beautiful natural curls open. While we think she could have gone for a slightly brighter shade of lip-colour, given the understated tone of her ensemble, the pink lipshade goes with her minimal dewy make-up. The winner, however, was the pleated culottes of the same colour that she paired with the top and a pair of nude ankle strap heels.

This is not the first time (and definitely not the last) that the actress has people spellbound with her fashion statements. Recently, she was seen in a crisp white pantsuit that she teamed with a tee she wore beneath it. She was also spotted in London absolutely rocking a Burberry cropped drop-shoulder sweatshirt that she wore with a fitted pair of denims and black boots.





Priyanka Chopra looks summer ready in this overlay polka dot tunic dress

Priyanka Chopra is having a dream run, and is turning heads wherever she is going. Snapped outside an eatery in Mumbai the actress looked like a vision and completely rocked the monochrome look. We love how she did not go overboard with the accessories instead just carried a sling bag.


It would perhaps be safe to say that there is no stopping Priyanka Chopra. The Baywatch actress is having a dream run, and is turning heads wherever she is going. After successfully completing promotional tours for Baywatch across the globe and giving us, lesser mortals, some major fashion goals, the actress is back in Mumbai.

Chopra was recently snapped coming out of an eatery late at night in the city, accompanied by her mother, brother and few close friends. The diva was seen wearing an overlay polka dot tunic dress from the label BENNCH, which she paired with black platform heels and brought retro polka dots back in fashion and how.


Styled by celebrity stylist Ami Patel, the Quantico star looked effortlessly gorgeous in the monochrome look. Without going overboard on accessories, Chopra just carried a sling bag and kept her hair loose. We love how wonderfully summery the dress is.

Recently, the actress was in the news for her bold and unconventional sartorial choices as she travelled US, India, Berlin and London promoting her latest film, Baywatch. The 34-year-old actress was spotted donning a trendy belted grey pantsuit with cold shoulder details while in Berlin. We absolutely loved the boxy suit with a plunging neckline detail from Public School and the way it was styled with the low bun and berry lips.





In Honor of Anita Pallenberg, A Look at Her Iconic Bohemian Style



Today, news broke that Anita Pallenberg had passed away at age 73. A particular favorite among the fashion crowd, the model and actress is as well known for her iconic ’60s and ’70s style as she is for being The Rolling Stones muse, as Keith Richards’s partner.

Over the course of two decades, Pallenberg laid the ground rules for bohemian rock fashion, whether that meant a paisley print mini and matching boots or a white bell-bottom and suit coat combo that conveyed effortless cool. She had a particular knack for pulling off louche separates—leopard print flares and a rumpled silk blouse that could have been Richards’s—and her stylistic influence can still be seen on the street today. Here, a few of Pallenberg’s most memorable looks and how to wear them now, a testament to her timeless appeal.




Google's Arts and Culture arm launches virtual exhibition project to promote fashion

Technology giant Google's Arts and Culture arm on Thursday launched a new virtual exhibition project that will showcase 3,000 years of the world's fashion and style, the company said in a statement.

The project 'We wear culture' is in collaboration with 183 renowned cultural institutions from around the world, including India, and will let people explore the history of clothes dating as early as 3,000 years ago from the ancient Silk Road, to the courtly fashion of Versailles, to the unmatched elegance of the Indian saree.

"We invite everyone to browse the exhibition on their phones or laptops and learn about the stories behind what you wear," said Director of Google Arts and Culture Amit Sood in a statement. "You might be surprised to find out that your saree, jeans or the black dress in your wardrobe have a century-old story. What you wear is true culture and more often than not a piece of art," Sood added.

The online project includes collections from Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS) and varied weaves from across India, from Gharchola to Patola to Temple to Ikat sarees, as it traces the story and importance of Indian textiles from ancient sculptures, the company said. It also showcases designs from north-eastern India including the weaves of tribes such as the Nagas, Meitis and the traditional attire from Meghalaya called 'Dhara' or 'Nara' worn by the Khasi women.

The project also includes icons and trendsetters like Alexander McQueen, Cristóbal Balenciaga, Audrey Hepburn, Christian Dior, Helmut Newton, Irving Penn, Yves Saint Laurent, Manolo Blahnik, Gianni Versace, Oscar de la Renta, Pierre Balmain, Miyake Issey among others. Fashion and textiles enthusiasts can explore over 400 online exhibitions and stories sharing a total of 50,000 photos, videos and other documents on world fashion, on the project's website and through the Google Arts and Culture app on iOS and Android.

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